UNILEVER CLEANIPEDIA

'THE UNMENTIONABLES'

Cleanipedia is Unilever's go-to cleaning hack website, but with very little awareness and relevance.

We partnered with three real brands to 'hi-jack' their daytime ads, and turn them into Cleanipedia ads by night in an attention grabbing, rulebook hacking activation.

A combination of outdoor, ambient stunt, TikTok social media influencers, and PR, saw this multi-media campaign win a Cannes Lion. 

As well as a Gold and a Silver at The Drum Awards.

It also put Cleanipedia on the map.